Privacy Policy 🔒

ℹ️ About This Policy

This Privacy Policy explains how Global Life Design Limited, trading as CheekyBoo™ ("we", "us", "our"), collects, uses, and protects your personal data when you visit cheekyboo.co.uk (the "Website").

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We take your privacy seriously and will only collect the minimum data necessary.

Data Controller: Global Life Design Limited, trading as CheekyBoo™
Contact: team@globallifedesign.com

📋 What Data We Collect

We collect only one type of personal data:

• Email address — when you voluntarily sign up to our newsletter via the sign-up form on our Website.

We do not collect your name, address, phone number, payment information, or any other personal details through this Website. All product purchases are handled directly through Amazon UK — please see Amazon's Privacy Policy for how they handle your order data.

🎯 How We Use Your Data

We use your email address solely for the following purpose:

• Marketing emails — to send you occasional newsletters about new CheekyBoo products, exclusive offers, and family travel tips.

The lawful basis for this processing is consent (UK GDPR Article 6(1)(a)). You freely give your consent when you submit your email address via our sign-up form, and you can withdraw your consent at any time by unsubscribing (see "Your Rights" below).

We will never use your email address for any purpose other than sending you our newsletter, and we will never sell, rent, or share your email address with third parties for their own marketing purposes.

🤝 Third Parties

We share your data with the following third party solely to facilitate email delivery:

• Amazon (Amazon.co.uk / Amazon.com, Inc.) — Our products are sold exclusively on Amazon UK. When you click through to Amazon from our Website, Amazon may collect data about your visit and purchase in accordance with Amazon's Privacy Notice. We have no control over and are not responsible for Amazon's data practices.

We use FormSubmit (formsubmit.co) as our email form processor. When you submit your email, it is forwarded to our email inbox. FormSubmit does not store your submission data beyond the forwarding action. We do not use any dedicated email marketing platform (e.g. Mailchimp) at this time.

We do not transfer your personal data outside the UK or EEA unless appropriate safeguards are in place.

🍪 Cookies & Analytics

Our Website may use cookies and similar technologies for the following purposes:

• Analytics cookies — to understand how visitors use our Website (e.g. which pages are most visited, how long visitors stay). This helps us improve the Website experience. Analytics data is aggregated and anonymised where possible.

We do not use advertising cookies or tracking cookies that follow you across the internet. We do not use Facebook Pixel, Google Ads remarketing, or similar third-party advertising trackers.

You can control and/or delete cookies at any time through your browser settings. Disabling analytics cookies will not affect your ability to use the Website.

⚖️ Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right to access — you can request a copy of the personal data we hold about you.
• Right to erasure — you can request that we delete your personal data at any time ("right to be forgotten").
• Right to unsubscribe — you can opt out of our newsletter at any time by replying to any of our emails with "Unsubscribe" or by emailing us at team@globallifedesign.com.
• Right to rectification — you can ask us to correct any inaccurate data we hold about you.
• Right to restrict processing — in certain circumstances, you can ask us to restrict how we use your data.
• Right to object — you can object to our processing of your personal data for direct marketing at any time.
• Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us at team@globallifedesign.com. We will respond within 30 days.

If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO) — the UK's data protection regulator — at ico.org.uk or by calling 0303 123 1113.

🔐 How We Protect Your Data

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. All data transmissions on our Website use HTTPS encryption.

We retain your email address only for as long as you remain subscribed to our newsletter. If you unsubscribe or request deletion, we will remove your email from our records promptly.

🔗 Links to Other Websites

Our Website contains links to Amazon UK and other external websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policies of any website you visit.

📝 Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically. Continued use of our Website after changes constitutes your acceptance of the updated policy.